From 1 January 2022, the UAE weekend will last from Friday afternoon to Sunday

From 1 January 2022, the UAE weekend will last from Friday afternoon to Sunday

Dubai Emirati Arabi

As reported by the Emirates News Agency, “the new working week will better align the UAE with global markets, reflecting the country’s strategic status on the global economic map. It will also increase the work-life balance and improve social well-being, while increasing performance to advance the UAE’s economic competitiveness ”.

For the moment this is a measure mainly dedicated to the public sector, but which will certainly have an impact on the private sector in the short term.

As per Islamic tradition, Friday prayers will be respected but in fact projecting the Emirates into a more globalized vision and actually facilitating trade on a global level.

It will certainly be one of the first nations to adopt the “short week” for the well-being of its citizens.

Certainly good and positive news for the world of tourism.


Dubai – The world’s deepest diving pool opens in July 2021

Dubai – The world’s deepest diving pool opens in July 2021

Dubai Emirati Arabi

Created for both professional and beginner divers, Deep Dive Dubai is unlike any other pool in the world.

Boasting a record-breaking depth of 60 meters, this underwater attraction allows novices to explore in the safety of a controlled diving environment. Filled with 14 million liters of warm water, it opens up new adventures for experienced divers and thrill-seekers who want to go deeper and explore further.

Inspired by the UAE’s rich pearl-diving heritage of the past, this venture sets new heights (and depths) in the nation’s ambitious vision for an incredible future.

Located in Nad Al Sheba – 15 minutes from Downtown Dubai and 25 minutes from Dubai International Airport – Deep Dive Dubai is now open and offering a variety of experiences including discovery dives for first timers, scuba dives, freedives as well as diving courses and workshops on all levels of diving from beginner to technical instructors.

More info at:



Dubai Emirati Arabi

After this difficult pandemic year, Expo2020 DUBAI is preparing to host visitors from 1 October 2021 to 31 March 2022. We all hope that it will be the starting point for autumn-winter travel, in fact the wait and the requests are stepping up.

It will be the record edition … on the other hand, one could not expect anything different from Dubai.

Here are just a few numbers just to give you an idea: 192 exhibiting countries with their own pavilion, + 60 live events per day, + 200 choices of restaurants and other culinary outlets.

Special themed weeks are planned, all major world holidays of all religions will be celebrated and each country will be able to celebrate its own national day.

The theme of the EXPO is “Connecting Minds, Creating the Future” with three sub-themes such as “Opportunity“, “Mobility” and “Sustainability” each with a dedicated futuristic pavilion.

The beating heart of the exhibition space is the Al Wasl Plaza (Al Wasl means connection) and will host the main ceremonies of the event. This space is dominated by a huge dome that allows 360° projections, the largest of its kind ever made. The steel trusses that support it, with sand-colored screens, have been fitted with over 200 projectors and form a structure so large that it could hold two Airbus A380.

Magic Arabia, our partner on the destination and official dealer of EXPO, has developed a production dedicated to this extraordinary event with packages of 3-4-5 nights, one of which with a planned stay in Abu Dhabi, guaranteed departures with a minimum of 2 participants and in addition to EXPO, the possibility of various cultural and leisure visits with free time available. All with an Italian-speaking guide, on-site assistance and maximum attention to all Covid-19 regulations. Do not hesitate to ask us for information.




Emirati Arabi

A few days ago the mission of the United Arab Emirates space agency arrived in the orbit of Mars, with the auspicious name of Hope, one of the greatest challenges in history and one of the country’s most daring initiatives.

Hope is an “orbiter”, a satellite that for at least one Martian year (almost two Earth years) will study the climate, meteorology and atmospheric composition of the red planet, in particular the levels of oxygen and hydrogen.

It was built at the University of Colorado’s Laboratory of Atmospheric and Space Physics, and unlike other rovers that populate the surface, it will instead remain in orbit and study the planet from above.

To create awareness in the country of this important fact, a rather unusual event was held.

A few days ago a very strange phenomenon appeared in the sky above Dubai. Local residents were baffled when they saw two huge celestial objects in the night sky.

After the succession of the strangest scientific theories (and not only …), the mystery has been revealed: Phobos and Deimos, the two moons orbiting Mars, have been projected into the sky using a new technology never seen before in the United Arab Emirates .

Two giant 100-meter cranes and a 40-meter advanced screen were used to make the moons appear realistically in the sky and visible from long distances, with the intent to illustrate to UAE residents what Hope is capturing at 500 million. of miles away.

As a first step towards the conquest of space nothing better than to bring the two moons of Mars to Earth.



Abu Dhabi Armenia Dubai Emirati Arabi Georgia Giordania Magic Camps Oman Partner

Faced with the growing desire for authenticity, space and awareness for sustainable tourism, Magic Travels has decided to mark a new turning point towards eco-responsible and ethical travel, after a first step initiated by the creation of Magic Camps (eco-chic tented camps in the Emirates and Oman).

This new twist has a name: BEYOND by Magic Travels.

“Beyond”: beyond the classic tours, beyond the beaten paths and beyond the travel experiences generally offered up to now.

This new brand will offer eco-responsible tours in the 5 destinations where Magic is present with its offices: United Arab Emirates, Oman, Jordan, Armenia and Georgia.

But why BEYOND? Because the goal of this new production, which will initially be aimed at individual customers, will be to take them “beyond” the classic circuits and not only to offer “adventurous” trips off the beaten path, but also intense experiences aimed at encouraging meeting with local communities.

The BEYOND programs will be accessible to both beginners and experienced adventurers, looking for meaning, or simply for adventure and excitement.

Social and cultural exchanges are promoted through many original and unusual experiences for responsible and authentic travel.

Closed doors open to offer unique encounters, to discover places hitherto inaccessible but above all to tell the true story of the country. When the journey is no longer a simple destination but an immersion.

In a responsible tourism approach, all programs are created by a team of enthusiasts with full respect for local populations and their environments.

BEYOND, where the MAGIC happens!