From 1 January 2022, the UAE weekend will last from Friday afternoon to Sunday

From 1 January 2022, the UAE weekend will last from Friday afternoon to Sunday

Dubai Emirati Arabi

As reported by the Emirates News Agency, “the new working week will better align the UAE with global markets, reflecting the country’s strategic status on the global economic map. It will also increase the work-life balance and improve social well-being, while increasing performance to advance the UAE’s economic competitiveness ”.

For the moment this is a measure mainly dedicated to the public sector, but which will certainly have an impact on the private sector in the short term.

As per Islamic tradition, Friday prayers will be respected but in fact projecting the Emirates into a more globalized vision and actually facilitating trade on a global level.

It will certainly be one of the first nations to adopt the “short week” for the well-being of its citizens.

Certainly good and positive news for the world of tourism.


Dubai – The world’s deepest diving pool opens in July 2021

Dubai – The world’s deepest diving pool opens in July 2021

Dubai Emirati Arabi

Created for both professional and beginner divers, Deep Dive Dubai is unlike any other pool in the world.

Boasting a record-breaking depth of 60 meters, this underwater attraction allows novices to explore in the safety of a controlled diving environment. Filled with 14 million liters of warm water, it opens up new adventures for experienced divers and thrill-seekers who want to go deeper and explore further.

Inspired by the UAE’s rich pearl-diving heritage of the past, this venture sets new heights (and depths) in the nation’s ambitious vision for an incredible future.

Located in Nad Al Sheba – 15 minutes from Downtown Dubai and 25 minutes from Dubai International Airport – Deep Dive Dubai is now open and offering a variety of experiences including discovery dives for first timers, scuba dives, freedives as well as diving courses and workshops on all levels of diving from beginner to technical instructors.

More info at:



Dubai Emirati Arabi

After this difficult pandemic year, Expo2020 DUBAI is preparing to host visitors from 1 October 2021 to 31 March 2022. We all hope that it will be the starting point for autumn-winter travel, in fact the wait and the requests are stepping up.

It will be the record edition … on the other hand, one could not expect anything different from Dubai.

Here are just a few numbers just to give you an idea: 192 exhibiting countries with their own pavilion, + 60 live events per day, + 200 choices of restaurants and other culinary outlets.

Special themed weeks are planned, all major world holidays of all religions will be celebrated and each country will be able to celebrate its own national day.

The theme of the EXPO is “Connecting Minds, Creating the Future” with three sub-themes such as “Opportunity“, “Mobility” and “Sustainability” each with a dedicated futuristic pavilion.

The beating heart of the exhibition space is the Al Wasl Plaza (Al Wasl means connection) and will host the main ceremonies of the event. This space is dominated by a huge dome that allows 360° projections, the largest of its kind ever made. The steel trusses that support it, with sand-colored screens, have been fitted with over 200 projectors and form a structure so large that it could hold two Airbus A380.

Magic Arabia, our partner on the destination and official dealer of EXPO, has developed a production dedicated to this extraordinary event with packages of 3-4-5 nights, one of which with a planned stay in Abu Dhabi, guaranteed departures with a minimum of 2 participants and in addition to EXPO, the possibility of various cultural and leisure visits with free time available. All with an Italian-speaking guide, on-site assistance and maximum attention to all Covid-19 regulations. Do not hesitate to ask us for information.




Abu Dhabi Armenia Dubai Emirati Arabi Georgia Giordania Magic Camps Oman Partner

Faced with the growing desire for authenticity, space and awareness for sustainable tourism, Magic Travels has decided to mark a new turning point towards eco-responsible and ethical travel, after a first step initiated by the creation of Magic Camps (eco-chic tented camps in the Emirates and Oman).

This new twist has a name: BEYOND by Magic Travels.

“Beyond”: beyond the classic tours, beyond the beaten paths and beyond the travel experiences generally offered up to now.

This new brand will offer eco-responsible tours in the 5 destinations where Magic is present with its offices: United Arab Emirates, Oman, Jordan, Armenia and Georgia.

But why BEYOND? Because the goal of this new production, which will initially be aimed at individual customers, will be to take them “beyond” the classic circuits and not only to offer “adventurous” trips off the beaten path, but also intense experiences aimed at encouraging meeting with local communities.

The BEYOND programs will be accessible to both beginners and experienced adventurers, looking for meaning, or simply for adventure and excitement.

Social and cultural exchanges are promoted through many original and unusual experiences for responsible and authentic travel.

Closed doors open to offer unique encounters, to discover places hitherto inaccessible but above all to tell the true story of the country. When the journey is no longer a simple destination but an immersion.

In a responsible tourism approach, all programs are created by a team of enthusiasts with full respect for local populations and their environments.

BEYOND, where the MAGIC happens!

UNITED ARAB EMIRATES – Vehicle registration plates

UNITED ARAB EMIRATES – Vehicle registration plates


A bit like in the United States, even in the United Arab Emirates, the craze – original and expensive – of buying a special license plate for your car, and therefore having a personalized license plate, has spread.

It is normal in Dubai to see many luxury car shows: Porsche, Ferrari, Lamborghini, Aston Martin … but it is not the cars that make the difference, but the plates.

In fact, a luxury car can look out of place – in the eyes of the locals – compared to a banal Jeep with a particular number plate.

The hierarchy of the plates is established by the number of digits that compose it.

They generally consist of 5 numbers; however, it is possible to purchase license plates with fewer digits. In Dubai, a license plate with 1, 2 or 3 digits is much more status symbol than the car itself.

Lower figures mean greater importance, prestige and sometimes power.

People who drive cars with this type of license plate are treated differently: they enjoy more respect on the roads, at the valet of restaurants and hotels have the privilege of having the best parking spaces and not having to wait to collect their car.

His Excellency Sheikh Mohammad Bin Rashid Al Maktoum uses a Mercedes G-Class (personally driven), with number 1 plate, for daily commuting, while his son Sheikh Rashid drives a Mercedes G-Class with number 5 plate.

The cost of a plate with 2 digits (with only one figure is practically impossible to find, being all intended for members of the royal family) can exceed € 200,000!

Buying a license plate has also become an investment opportunity, as it can then be resold at higher prices. There are investors who study the different numbers and sequences of license plates available to find out which ones can become more. For example, triple zeroes on a 5-digit license plate number have an exponential value.

The one who draws the most benefits is certainly the Motorization, which leveraging people’s desire to have an important date in their lives on the license plate has set up the winning advertising campaign “Plate your special date”.

Dubai shouts “Forza Italia”

Dubai shouts “Forza Italia”


For the first time in history, an Italian golfer, FRANCESCO MOLINARI, was crowned the best golf player in Europe and DUBAI, on the occasion of the DP World Championship, was the last “RACE TO DUBAI” tournament (European tour) PGA).DUBAI, through sponsorship of the European Golf Tour, is now home to the best golf courses in the world, the place to pull out the Tiger Woods in you and follow your favorite players in action at the MENA Golf Tour and Dubai Desert Classic. The pleasant weather conditions from September to May and the impressive facilities, including the only nightly golf course in the region at the Emirates Club, provide a truly memorable experience. The fully illuminated 18-hole Faldo Course floods the night sky every night for the enjoyment of fans of the sport, emphasizing the city’s successful golfing history.

RAS AL KHAIMAH, one of the 7 United Arab Emirates, also understood the potential of golf promotion. Ras Al Khaimah is the sponsor of the CHALLENGE TOUR. The final of the Challenge Tour is held at the Al Hamra club, and decrees the 25 best players, at the top of the standings who can play the European Tour RACE TO DUBAI next year. Ras Al Khaimah houses 2 championship golf courses.

Also ABU DHABI and AJMAN are not far behind and guard the internationally renowned golf courses, such as Al Zorah, built in the middle of the Mangroves of Ajman, which allows players a total immersion in the local flora and fauna. Finally, the whole region hosts numerous tournaments where you can admire the best world players in action:

On January :

– ABU DHABI HSBC CHAMPIONSHIP (7,000,000 USD of prize money) DUBAI race venue

– OMEGA DUBAI DESERT CLASSIC ($ 3,250,000 in prize money) venue for the DUBAI race

– SAUDI INTERNATIONAL (3,500,000 USD prize money) venue of the DUBAI race

in March :

– OPEN of OMAN ($ 1,750,000 in prize money) venue of the DUBAI race

– QATAR MASTERS ($ 1,750,000 in prize money) for the DUBAI race venue

And finally on  November: the DP WORLD CHAMPIONSHIP (8,000,000 USD of prize money) the last tournament of THE RACE TO DUBAI

Stop diet and get ready to enjoy the delicious food from around the world: Dubai Food Festival returns from 22 February to 10 March 2018 for another exciting edition

Stop diet and get ready to enjoy the delicious food from around the world: Dubai Food Festival returns from 22 February to 10 March 2018 for another exciting edition


Organized by the Dubai Festival and Retail Establishment (DFRE), an agency of the Department of Tourism and Commercial Marketing (Dubai Tourism), the fifth edition of the DFF will bring together the best of the world’s gastronomic offer and make the wide range of proposals shine through exciting gastronomic experiences, in the most exclusive restaurants off the beaten track.

The Dubai Food Festival includes interesting events such as the Restaurant Week, gourmets can enjoy three-course gourmet menus at negligible prices in some of Dubai’s most fashionable restaurants, not to miss the Beach Canteen, where the most fascinating food trucks and bars they turn into pop-up places on the sand. He will also return to Taste of Dubai, which fills the Media City Amphitheater with lots of flavors and fun for families. The festival will be full of competitions, show cooking and collateral events.

The Dubai Food Festival is a great event that brings together all the gourmets of the world … All of Dubai will be involved for this important event. From the shopping centers, to the restaurants, the beach … in short, everywhere.


Dubai, winter sun and fun for families.

Dubai, winter sun and fun for families.

Capodanno Dubai

When we are speaking about winter sun, a destination like Dubai is hard to beat. With the warm climate and a series of engaging activities for the whole family, the Emirate promises an unforgettable holiday, especially on New Year’s Eve.

It could be unexpected, but Dubai is a wonderful place where to spend holidays. With a large community of emigrants, the cosmopolitan Dubai welcomes festivals of all kinds. In Dubai there is no lack of Christmas trees decorated with traditional European decorations or traditional turkey dinners.

The New Year’s greeting is organized in grand style in Dubai thanks to the exhibition of the most spectacular fireworks on Earth, along with unforgettable parties.

When in Italy the days are dark and gloomy, 27 degrees of heat are the perfect climate for wandering outdoors or spending a few moments of inactivity on the beach or in the pool.

In addition, Dubai has a number of exceptional attractions, such as water parks, aquariums and shopping centers, which make the Emirate an exceptional place for a holiday in the sun at any time of the year. All this can be appreciated in a safe atmosphere and really suitable for families.